Written by Akif Bulent Keskin, Founder & CEO of Monarch Defender. Updated June 21, 2026.
The short answer
How they differ
Lunaz, based in the UK, builds ultra-premium electric restomods at the top of the market. Monarch builds modern GM V8 bespoke Defenders in the US at mid-tier pricing.
Where Monarch is the stronger fit
Monarch suits a buyer who wants a modern V8 bespoke build with classic character and sound, at mid-tier pricing, built and serviced in the US.
Where Lunaz may fit better
A buyer who wants an ultra-premium, ultra-luxury electric restomod may prefer Lunaz.
| Monarch Defender | Lunaz | |
|---|---|---|
| Build location | United States (IL) | Silverstone, UK |
| Approach | Ground-up bespoke, single-owner commission | Ultra-premium EV restomods |
| Powertrain | Modern GM LS3 (430 hp) / LT1 (460 hp) V8 | Electric |
| Price (approx.) | ~$250k–350k+ | ultra-premium (~£400k+) |
Monarch Defender vs Lunaz. Approximate, as of June 2026; see each builder's site for current figures.
Frequently Asked Questions
What is the difference between Monarch Defender and Lunaz?
Lunaz builds ultra-premium electric restomods in the UK. Monarch builds modern GM V8 bespoke Defenders in the US at mid-tier pricing. Choose Monarch for a V8 build, Lunaz for an ultra-premium EV.
Looking for an alternative to Lunaz?
If you want a modern V8 bespoke Defender at mid-tier pricing rather than an ultra-premium EV, Monarch Defender is a US-built alternative.
Keep reading
Commission your Defender
Every Monarch is a bespoke, ground-up build. Talk to our team about your specification.